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The Market Plan And The Marketing Plan
Here’s a simple exercise for you: Google for ‘Market Plan’. All 10 results are likely to be definitions of a marketing plan, information on creating a marketing plan or examples of marketing plans....
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Going From Customers to Evangelists
At B2B technology firms, getting customers to evangelize for you is a critical component of the marketing team’s role – or, it should be! With high-value, complex products in the reckoning, buyers’...
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B2B Marketing:Reaching Late Adopter Organizations
In a recent post, we revisited the well-known Technology Adoption Life Cycle model (TALC) that slots potential buyers based on their speed to adopt a new technology. When it comes to companies or any...
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Unhappy Customers And The Product Manager
Unhappy customers are not a Product Manager’s headache. Usually. Most mid-sized or large companies have a dedicated customer service department or account management teams whose job is to deal with...
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Whole Product: More than a ‘Great Product’
Why is it that so many products fail at the marketplace even though they may be functionally competent? The answer lies in customers’ view of products as completely or inadequately answering their...
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Product Marketing and Their Essentials
In today’s term everybody is near about to take care for any business whether it is older or newer one. If have any business and not getting its proper exposure than you will be thinking that something...
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Product Management in Business Marketing & Social Media Campaigns
As the world has turned into a global competitive market, the need for the product management in business is also increased. With their immense knowledge the business consulting companies provides...
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Roles of Product Management Consulting & Training Company
Nowadays everyone seems to be searching for the Key to successful Internet Marketing. Business industry is a broad field that can capture everything using social media sites and business marketing...
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New Product Strategy – Ideas and Strategies to Launch a New Product
A successful product is one that gets maximum sale in minimum time. Any business is said to be successful if it having increasing number of customers and high revenue stats which is a very complex...
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Product Management Training
Confianzys is the official business partner of Blackblot’s comprehensive high-tech product management training program in India. The training program illustrates notable best practices and processes...
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